Traditional design companies focus on purely getting a site put together with relevant information, that functionally works. Enter Web 2.0 and more traditional marketing avenues venturing into the marketplace, and creative web design companies have come into the game.
Now picture two websites, side by side. One with a flash intro page, immediately showing a montage of images and grabbing y our attention; which leads into a visually beautiful website where every pixel is perfectly crafted into alignment. Next, a bland website showing you purely text and a basic navigation. The difference is so enormous it's like comparing Black and White TV with a 3d Movie Theatre.
Through the use of the latest and greatest technology, a creative web design company will use Flash, jQuery, and HTML5 to visually engage the user; however, this is where the pitfalls of a creative web design can come into play.
Many years ago, around the year 2000, many graphic design companies started to see an emergence in the marketplace for web services. Many of these companies had employees with a little web experience, enough to get by, and as such, they began offering web services. What they didn't understand was functionality, valid markup, cross-browser compatibility, or SEO - all things which a more traditional web design company would take into account.
You need to choose a creative web design company that can fulfill all of your needs from creating a website which suits your brand image and captivates the user, to something which will navigate easily, rank well on search engines, function the same across your entire user-base, and ultimately lead to more conversions in your market.
The main things to keep in mind when choosing creative web design companies are their design to the implementation process, their cost, their portfolio, and ultimately the level of service you can expect. I am an online consultant and can help you should you have trouble finding an agency, or even if you would like me to help in assessing another agency ability to meet your needs to come up with a creative web design that will fit your needs and help in squashing your competition.
